![]() ![]() ![]() Lauretta Charlton : I don’t know anyone who has managed to make it through all eight rooms, but I’m assuming some die-hard Navy members have and they found the promised free download code for the album. Tidal has always seemed confusing to me, too, and has yet to become a real thing. Like, just relinquish the vocals, and let us get on with our lives. Ira Madison III: Was this all a marketing ploy? Part of me wants to believe that, but the other part of me knows that - from all of the single releases that went nowhere to all these damn rooms you had to unlock on something called - it was belabored. Don’t be surprised if Kanye’s Waves drops first on, lest Tidal leak that, too, intentionally or not. If we’re to believe Tidal actually flubbed Anti ’s release and perceive this as a bad thing, how does the service recover? Tidal’s been an easy target for mockery from the jump, but this kind of screwup could burn bridges, with both artists and members who paid for exclusivity they certainly didn’t get. Just before 10 p.m., Rihanna unlocked her eighth room ( part of that silly Samsung scheme), the whole album went live on Tidal, and then she tweeted out free download codes (which are still live, by the way). The plan, according to Forbes at least, was for Tidal to drop the album at midnight with a subscriber-only stream and a limited-release free download for everyone. Some poor intern (or maybe even Rih herself) supposedly uploaded the album by mistake on Wednesday afternoon and took it down within seconds a couple of hours later, the whole thing leaked online to no one’s surprise. (Look for a review from our music critic, Lindsay Zoladz, in the coming days as well.)Ĭould Tidal have botched this release any worse? Or might the leak and free download have been the plan all along?ĭee Lockett: I have a hard time accepting that Tidal dropped the ball this hard on its first marquee release, but so many signs are pointing to just that. Vulture editors Dee Lockett, Jillian Mapes, Ira Madison III, and Lauretta Charlton spent the night in RiRi land and have returned with some first impressions on the whole shebang. Now that it does, what do we make of it? Between her dance-hall chune with Drake, a Tame Impala cover (!), and countless odes to the blaze, Rihanna has, as usual, given us tons to talk about. Released as a free download Wednesday night, after a hiccup from Tidal earlier in the day and numerous delays, Rihanna’s first album in four years finally exists. Let the red balloons fly: Rihanna’s Anti has arrived. ![]()
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